Virgin Australia has been making a lot of improvements during the past year. Some of them include repainting their planes, making rebranding efforts, and opening classy lounges across their network airports. This is why, when they announced that they would be opening the business class cabin across their Boeing 737 and Airbus 330 aircrafts, their patrons just thought they?ve saved the sexiest and the best improvement for last.
Last April 2011, when the airline was still called Virgin Blue and not Virgin Australia, the airline authorities announced their desire to compete with Qantas. In 2001, only Ansett came close to being rivals with Qantas. Since Ansett folded up, though, Qantas has been dominating the domestic flight niche of Australia. Now, Virgin Australia might just be able to go head-to-head with Qantas with its premium aircrafts. While it used to market itself as a low-budget option, it?s now trying to pierce through the other market area.
Seat changes
The introduction of the business class areas will create a phenomenal ripple across the airline, though. All domestic jets, particularly the B737 700 and B737 800, will be renovated to accommodate a separate business class cabin. This means a seat makeover for the airline?s former premium economy class.
There is also the addition of a wider-body aircraft for all transcontinental flights. These will be A330s which have four rows of bigger seats, and better accommodations like amenity kits and a three-course meal service. There will also be a divider between the economy class and the business class. This divider will be in the Virgin?s signature purple.
The airline?s smaller jets, the Embraer 190, will also have their own business class cabins. The set up will be simpler, though, with four seats in front which have bigger leg rooms compared to other seats. These will all be window seats, and no dividers will be put in place because of the limited space in the aircrafts.
Improvements in the in-flight services
The airline has also promised better and more personalized in-flight service. Business class passengers will be able to enjoy premium check-in, priority/security lanes, and boarding privileges. Transcontinental passengers will receive branded garment bags for coats. The economy class isn?t left out either. All passengers get to enjoy the happy hour if they fly between 4PM and 7PM. They can have a complimentary alcoholic drink. Early morning flyers are, on the other hand, served complimentary tea or coffee. Passengers used to have to pay $3.50 just for instant coffee, so the complimentary drinks are definitely an improvement.
On lounges
Earlier, it was mentioned that Virgin Australia set up a lot of lounges across the Oz. Now, they?re making things more exciting by giving their passengers a choice between a hot dinner served after their flight, or before it. They can enjoy this premium meal in the new VIP lounges. When you?re treated like royalty like that, it?s hard not to tag the business class improvements as the sexiest improvements the airline have made so far, don?t you agree?
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